About Us

KIDWEST is a premium fashion brand that empowers its customers to express their individuality through high quality, unique pieces. The brand incorporates influences from the western world, showcasing how fashion can push the boundaries of modern youth culture.

Conceptualised in 2023, founder Joel Crampton drew on inspiration by blending his isolated upbringing and exposure to global fashion hubs.

What began as a select collection has evolved into a premium brand with a growing following of like-minded individuals seeking to push fashion boundaries. 

KIDWEST aims to be a globally recognised brand that represents high quality craft and stylish pieces that instils confidence, inspiring wearers to maximise every moment.

As a brand we aspire to be a wardrobe staple and sartorial companion for urban youth looking to invest in quality pieces, accessible through both online and in-person retail experiences.